How I raised myself from failure to success in selling by Frank Bettger - Summary


I think this book is probably the most important of all the books I have read. To sum it up in just two words: "Just listen". It's so simple yet so hard sometimes. Beneath you can read all the notes I have taken while reading the book. Nonetheless, don't skip on reading the book yourself. You really miss out on all the great stories that Bettger gives.

These ideas lifted me out of the ranks of failure

Formula for success in selling

When you show a man what he wants, he will move heaven and earth to get it. -- Dale Carnegie

A man generally has two reasons for doing a thing - one that sounds good, and a real one. -- J. Pierpont Morgan

Six ways to win and hold the confidence of others

I will speak ill of no man and speak all the good I know of everybody. -- Benjamin Franklin

How to make people want to do business with you

If you would win a man to your cause, first convince him that you are his sincere friend. -- Abraham Lincoln

(Note: You may also be interested in this book on influencing human behavior.)

Steps in sale

Don't be afraid to fail

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